Modern Distinction

Photography Provided By: Dana Enderby Written in Collaboration with Brandi Krause & Dana Enderby

Venture into the vision and process of designer Dana Enderby with Dana Rose Design, part of the Lewis Rose Design Collective.

This project was a custom build with a returning client

that was ready to build their forever home. Dana worked one on one with the homeowner and the builder (TCD Homes) from the start with exterior selections down to the final layer of art and accessories.

This homeowner loves a clean and classic aesthetic so the team focused on elements that felt modern but timeless. Dana loves presenting finishes that have texture and character in a modern way. You will see elements of stone and rough-hewn wood matched with cle

an lines and painted finishes. Lewis Rose Design Collective used contrast to keep the neutral color palette interesting and layered in with natural elements and various shades of blue, the clients favorite color.

Dana states, “I love when a homeowner is seeking a curated design for their home. When they want the space or home to be a reflection of them and the things they love, not just a generalized look that they saw on TV or Pinterest.” Great architecture, interesting color or a unique piece of art in the homeowners collection can all be a launching point for design inspiration.

As the designer, Dana is drawn to authentic materials, quality furnishings, color and interesting patterns. Her practice is not just about updating a color palette or space planning. It is about making sure a space brings a client joy when they come home.

All new projects begin with a consultation. Whether it’s new construction, a remodel or room design, the team schedules a two hour meeting to talk about the project, determine what the homeowners are looking for and to see if we are a good fit for one another.

Once they have developed the scope of work, a full design is curated for the project and presented along with samples, total estimates and visuals. After the design has been approved, they fully manage the project from start to finish. That includes coordinating a contractor and trade work down to final installation of furniture, art and accessories.

A client's involvement can vary based on the scope of work but their client typically wants them to fully develop the design and manage it to the end. They have input the entire way through but they often depend and trust them to make the right decision for their home and design. It is really about striking a balance between a client's taste and needs and Lewis Rose Design’s expertise and, of course, having a little bit of room to play.

Dana specializes in designing spaces that layer distinctive patterns and vibrant color into modern environments that are comfortable and livable. Translating this design principle into an individualized and relatable aesthetic that reflects the client's taste is what she is most passionate about.

If you are considering building or remodeling Dana would recommend taking time to gather great ideas, evaluate what is or isn’t working in your current home or space and contact a designer, builder, architect or trade as soon as possible. The industry is booming right now and everyone is booked out. This has never been an industry where things happen fast and now projects can take even longer.

The best trend is no trend. When the team seeks inspiration from the homeowner, they gain a better understanding for how their space is used, what their passions are and that ultimately leads to a unique and personalized design that fits them.

For more designs and inspirations connect and follow;

Dana Rose Design, LLC - Dana Enderby

920.850.1492 |

Principal Designer | Lewis Rose Design Collective

622 George St, DePere

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