Modern Distinction
Photography Provided By: Dana Enderby Written in Collaboration with Brandi Krause & Dana Enderby
Venture into the vision and process of designer Dana Enderby with Dana Rose Design, part of the Lewis Rose Design Collective.

This project was a custom build with a returning client
that was ready to build their forever home. Dana worked one on one with the homeowner and the builder (TCD Homes) from the start with exterior selections down to the final layer of art and accessories.
This homeowner loves a clean and classic aesthetic so the team focused on elements that felt modern but timeless. Dana loves presenting finishes that have texture and character in a modern way. You will see elements of stone and rough-hewn wood matched with cle
an lines and painted finishes. Lewis Rose Design Collective used contrast to keep the neutral color palette interesting and layered in with natural elements and various shades of blue, the clients favorite color.
Dana states, “I love when a homeowner is seeking a curated design for their home. When they want the space or home to be a reflection of them and the things they love, not just a generalized look that they saw on TV or Pinterest.” Great architecture, interesting color or a unique piece of art in the homeowners collection can all be a launching point for design inspiration.
As the designer, Dana is drawn to authentic materials, quality furnishings, color and interesting patterns. Her practice is not just about updating a color palette or space planning. It is about making sure a space brings a client joy when they come home.
All new projects begin with a consultation. Whether it’s new construction, a remodel or room design, the team schedules a two hour meeting to talk about the project, determine what the homeowners are looking for and to see if we are a good fit for one another.
Once they have developed the scope of work, a full design is curated for the project and presented along with samples, total estimates and visuals. After the design has been approved, they fully manage the project from start to finish. That includes coordinating a contractor and trade work down to final installation of furniture, art and accessories.
